Gambling software giant Playtech has welcome a partnership with Entertainment Laboratories (Enlabs), which sees the Optibet and BestPoker brands join the iPoker Network.
Under the terms of the partnership, first revealed in May, Enlabs is to make use of the Playtech poker software, as well as integrate a suite of online casino content. This includes access to top branded titles such as Justice League and the Sporting Legends Suite.
Maksims Gorbacs, head of poker at Enlabs, said:
“We’re delighted to expand our poker and casino offering with Playtech and bring its industry leading content to our customers.
“Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”
As a result of the deal, Playtech has entered the Latvian poker market, which is in line with their wider group strategy for growth in regulated markets globally.
Marat Koss, head of poker at Playtech, added:
“We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on.
“Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the poker vertical. We are joining forces with a very professional and experienced poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive”