EveryMatrix Eyes US Expansion Outlining Vision

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The B2B casino technology provider EveryMatrix has made major steps towards reaching its US ambitions following the recruitment of iGaming executive Erik Nyman to its leadership team.

With over ten years experience in the iGaming industry and having “played a pivotal role in establishing NetEnt in the US,” Nyman now joins as president of the Americas. His job will be to open EveryMatrix's first US office and lead the growth for the business in the country.

‘Honoured to lead [US] expansion'

Nyman said: “EveryMatrix offers the largest variety of products and functionality in the online gaming business. Their platform, entrepreneurial spirit and people have enabled their success, which has accelerated over the last years.

“Today EveryMatrix is among the leading turnkey suppliers in our industry. Success in the US requires great product, dedication and the ability to establish strong beneficial partnerships. The organisation possesses all of those qualities, and I am very honoured to lead their expansion into the US and Americas.”

“Massive success in several European markets” for Casino Engine – the company's iGaming and integration platform – is hoped to be built upon in the US as this will be the leading product for the expansion.

‘Talent in our leadership'

Group CEO of EveryMatrix, Ebbe Groes added: “Expanding into the US is the next step for the organisation. We have a strong European presence, very experienced teams, premium products on both casino and sports, so tackling more regulated markets is a logical strategic move for us.

“I welcome Erik to our team, and I personally admire his skills, experience, and determination. I am delighted that we can attract such talent in our leadership team. Erik will make our entry considerably more effective and successful.”

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